Celebrating Asians in Football

Inventive Sports are pleased to announce that the fifth Asian Football Awards will be held on 5th November 2020 at the iconic Wembley Stadium.

The Asian Football Awards (AFA) have been created to reward and recognise Asians in the football industry. The aim is to provide a platform for Asians to promote their skills whilst also showing the footballing world that coaches, volunteers, players, administrators and fans are Asians who simply love the game.

The AFA is organised by Inventive Sports - a global consultancy whose ethos is to promote future champions across all sports. They have successfully carved out a niche in the football industry providing consultancy to organisations and clubs in the UK, Europe and India. CEO Baljit Rihal founded the Asian Football Awards in 2012 in a quest to increase the awareness of British Asians in football. The team celebrated a very successful fourth event at The Grange St Paul's Hotel (London) in 2017. Over 300 people attended, including prominent figures from football and across the business world. The AFA attracted mainstream media coverage from the likes of Sky Sports News, BBC, FA TV, BBC Asian Network, talkSPORT and MUTV. On the back of the lauded Asian Football Awards, Inventive Sports and their partners have delivered the Asian Cricket Awards in 2014, 2015 & 2016 – showcasing fantastic British Asian role models in sport. Jas Jassal Director Inventive Sports comments "the Asian Football Awards is also an ideal platform to recognise community and voluntary effort. There are some amazing role models who deserve to be rewarded for their hard work." This year they are delighted to continue the bi-annual Asian Football Awards.