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    Celebrating Asian EXCELLENCE

    Supported By The English Football Association

  • The 5th Asian Football Awards


    25th September 2024 - Wembley Stadium, London

    The 5th Asian Football Awards

    Inventive Sports is thrilled to announce the upcoming fifth edition of the Asian Football Awards, set to take place on 25th September 2024 at the renowned Wembley Stadium in London.


    Established with the purpose of acknowledging and rewarding the contributions of South Asians in the football industry, the Asian Football Awards (AFA) serve as a significant platform. The primary objective is to showcase the diverse talents of coaches, volunteers, players, administrators, and fans within the Asian community who share a profound love for the game.


    Inventive Sports, the global consultancy organising the AFA, is dedicated to promoting future champions across various sports. Having successfully carved out a niche in football consultancy for organisations and clubs in the UK, Europe, and India, CEO Baljit Rihal founded the Asian Football Awards in 2012. His vision aimed to elevate the visibility of British Asians in football.


    The AFA's track record includes a highly successful fourth edition held at The Grange St Paul's Hotel (London) in 2017, attended by over 350 individuals, including prominent figures from the football and business realms. The event garnered extensive mainstream media coverage from notable outlets such as Sky Sports News, BBC, FA TV, BBC Asian Network, talkSPORT, and MUTV.


    Building on the success of the Asian Football Awards, Inventive Sports and its partners have extended their impact to other sports, delivering the Asian Cricket Awards in 2014, 2015, 2016 and 2019. This initiative serves as a platform to spotlight outstanding British Asian role models in sports.


    Jas Jassal, Director at Inventive Sports, emphasises that the Asian Football Awards not only celebrate excellence in the industry but also provide a crucial platform to recognise community and voluntary efforts. The awards aim to honour inspiring role models who have demonstrated exceptional dedication and hard work in their respective fields.

  • Our Partners

    Helping us make the awards great !

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    Inventive Sports

    Organisers of The Asian Football Awards

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    Cross Cultural Media

    Official Marketing Partner

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    The Football Association

    Supporters of The Asian Football Awards


    To be announced soon...

  • Sponsorship

    Be part of something special

    Tickets & Sponsorship - Great Packages Available

    • Contact Marketing Manager Simon Ogborn to discuss how you can get involved with The Asian Football Awards.
    • Email: simon@crossculturalmedia.com
    • Tel: +44 (0)1737 833713 & +44 (0)7793 062960
  • Social Feed

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  • Contact Us

    If you have any queries about the awards, please do get in touch.

    Simon Ogborn (Marketing Manager)
    +44 (0)1737 833713 & +44 (0)7793 062960