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    25th September 2024

    Wembley Stadium

    Supported By The FA, The PFA and Fans for Diversity

  • The 5th Asian Football Awards


    25th September 2024 - Wembley Stadium, London

    The 5th Asian Football Awards

    Inventive Sports is thrilled to announce the upcoming fifth edition of the Asian Football Awards, in association with Currencies 4 You, set to take place on 25th September 2024 at the renowned Wembley Stadium in London.


    Established with the purpose of acknowledging and rewarding the contributions of British South Asians in the football industry, the Asian Football Awards (AFA) serve as a significant platform. The primary objective is to showcase the diverse talents of coaches, volunteers, players, administrators, and fans within the South Asian community who share a profound love for the game.


    Inventive Sports, the global consultancy organising the AFA, is dedicated to promoting future champions across various sports. Having successfully carved out a niche in football consultancy for organisations and clubs in the UK, Europe, and India, CEO Baljit Rihal founded the Asian Football Awards in 2012. His vision aimed to elevate the visibility of South Asians in football.


    The AFA's track record includes a highly successful fourth edition held at The Grange St Paul's Hotel (London) in 2017, attended by over 350 individuals, including prominent figures from the football and business realms. The event garnered extensive mainstream media coverage from notable outlets such as Sky Sports News, BBC, FA TV, BBC Asian Network, talkSPORT, and MUTV.


    Building on the success of the Asian Football Awards, Inventive Sports and its partners have extended their impact to other sports, delivering the Asian Cricket Awards in 2014, 2015, 2016 and 2019. This initiative serves as a platform to spotlight outstanding British South Asian role models in sports.


    Jas Jassal, Director at Inventive Sports, emphasises that the Asian Football Awards not only celebrate excellence in the industry but also provide a crucial platform to recognise community and voluntary efforts. The awards aim to honour inspiring role models who have demonstrated exceptional dedication and hard work in their respective fields.


    The Asian Football Awards recognises British South Asians with heritage from the countries of India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, Nepal, Bhutan, and the Maldives.

  • Our Partners & Supporters

    Helping us make the awards great !

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    Currencies 4 You

    Associate Sponsor

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    The Football Association

    Official Supporter

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    Inventive Sports

    Event Hosts

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    Cross Cultural Media

    Marketing Partner

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    The PFA

    Official Supporter

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    Fans for Diversity

    Official Supporter

  • Nomination Launch Reception - Stoke Park 18th June 2024

    Stoke Park, South Buckinghamshire - Sponsored by Syon Marquee

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  • Meet Our Host

    Welcoming our host Dharmesh Sheth from Sky Sports News.

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    Dharmesh Sheth

    Sky Sports News

    Returning for his fifth appearance, Dharmesh presented the inaugural Asian Football Awards at Wembley Stadium in 2012 and was co host for the awards in 2013, 2015 & 2017.


    He started his Sky Sports career in 1998 as an assistant producer and began reporting three years later. He is best known for playing a major role during the football transfer window and can be seen operating the famous touchscreen on Deadline Day.


    Dharmesh has covered some of the biggest events in the sporting calendar including Wimbledon and The Ryder Cup. Over the past 25 years, he has interviewed many of the world’s top sporting personalities such as Usain Bolt, Tiger Woods, Andy Murray, Wayne Rooney, and Pele. Dharmesh is an avid Manchester United fan.

  • Sponsorship & Contact

    Be part of something special

    Tickets, Sponsor & Partner Opportunities - Great Packages Available

    • Contact Marketing Manager Simon Ogborn to discuss how you can get involved with The Asian Football Awards.
    • Email: simon@crossculturalmedia.com
    • Tel: +44 (0)1737 833713 & +44 (0)7793 062960
  • Nomination Form

    Use this form to submit a nomination for this years awards. Closing date 20th August 2024

    (Please note: Multiple nominations for the same individual or organisation are not necessary.)

  • Social Feed

    Keep up to date with the latest from The Asian Football Awards